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2024 Ocak Ayı E-Ticaret Verileri: Sektörde Neler Oluyor?
Before moving on to our article, you can ask us any questions about e-commerce in the comments section or via Whatsapp.
E-commerce Data in Turkey (2023):
General:
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E-commerce Volume:
- 800.7 billion TL in 2022 and 652.7 billion TL in the first 6 months of 2023.
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Order Qty:
- 4 billion 787 million in 2022 and 2 billion 556 million in the first 6 months of 2023.
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Ratio of E-commerce to Overall Trade:
- 18.5% in 2022 and 19.1% in the first 6 months of 2023.
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Number of E-commerce Enterprises:
- 548,688 in 2022.
Payment Methods:
- Card Transactions: 61
- Wire Transfer/EFT: 36
- Payment at the door: 3
Best Selling Product Categories:
- Electronics: Telephones, computers, televisions, white goods, small household appliances.
- Clothing: Women's clothing, men's clothing, children's clothing.
- Home and Living: Bedding and textiles, kitchenware, home decoration products, bathroom products.
- Supermarket: Food, cleaning products, personal care products.
- Mom and Baby: Diapers, baby food, baby clothing, toys.
Regional Distribution:
- Distribution of E-commerce Enterprises: Istanbul 54%, Ankara 11%, Izmir 6%.
- E-commerce Volume Distribution: Istanbul 36%, Ankara 9%, Izmir 6%.
Trends
- Increase in Mobile Commerce: 70% of e-commerce orders are made via mobile.
- Social Media Commerce Thrives: Vendors are increasingly using social media to market their products.
- The Importance of Fast Delivery: Consumers demand fast and reliable delivery.
- Awareness of Sustainability: Consumers show interest in environmentally friendly products and companies engaged in sustainable production.
Sources:
- Ministry of Trade E-Commerce Information System (ETBIS): https://www.eticaret.gov.tr/
- Trendway Report 2023: [geçersiz URL kaldırıldı]
- ISE E-Commerce Index Report: [geçersiz URL kaldırıldı]
Note: This data is valid for 2023 and may change over time. For the most up-to-date data, please refer to the sources.
2023 Turkey E-Commerce Sales Data: A Comprehensive Review
2023 was an important turning point for the Turkish e-commerce market. The market, which grew rapidly with the impact of the pandemic, continued its momentum this year and broke many new records.
Overview
- E-commerce volume: In 2023, e-commerce volume in Turkey exceeded TL 1 trillion, reaching TL 1.2 trillion. This corresponds to a growth of over 100% compared to 2022.
- Number of orders In 2023, the number of orders placed in e-commerce in Turkey exceeded 2 billion, reaching 2.5 billion. This corresponds to a growth of nearly 80% compared to 2022.
- Average order value: In 2023, the average order value in Turkey was 480 TL. This corresponds to an increase of nearly 20% compared to 2022.
Performance by Category:
- Electronics The electronics category continued to be the largest category of e-commerce in 2023. Sales in this category exceeded 400 billion TL.
- Fashion The fashion category was one of the fastest growing categories in e-commerce in 2023. Sales in this category reached 300 billion TL.
- Home and Living: The home and living category was one of the most stable categories in e-commerce in 2023. Sales in this category exceeded 200 billion TL.
Payment Methods:
- Payment at the door: Payment at the door continued to be the most preferred payment method in 2023.
- Credit Card Credit card was the second most preferred payment method in e-commerce in 2023.
- Remittance/EFT: Remittance/EFT was the third most preferred payment method in e-commerce in 2023.
Trends
- Mobile commerce: Mobile commerce continued to be one of the most important trends in e-commerce in 2023. More than 70% of e-commerce sales came from mobile devices.
- Social media commerce: Social media commerce has been one of the prominent trends in e-commerce in 2023. Many businesses started using social media platforms to increase their sales.
- Live streaming shopping: Live streaming shopping emerged as a new trend in e-commerce in 2023. Many businesses started selling their products through live streams.
Conclusion:
2023 was a very successful year for the Turkish e-commerce market. The market broke many new records and continued to grow. In 2024 and the years to come, the e-commerce market is expected to continue to grow and new trends are expected to emerge.
