Platform update · Shopify
Shopify SimGym adds shopping goals and visual guidance
SimGym now lets you run simulations focused on specific shopping goals. Recommendations include numbered markers showing where to apply them in your store, along with links to AI shopper visit summaries.
Shopify has added new testing goals and visual guidance to make recommendations easier to review in SimGym. In addition to theme comparisons, you can simulate different stages of the shopping experience in your store.
New shopping goals for simulations
With SimGym, you can now test entire shopping journeys, product discovery, and add-to-cart confidence. Simulations can help identify potential points of friction and show whether product discovery leads shoppers to items that match what they are looking for.
The add-to-cart test checks whether product details give shoppers enough information to make a purchase.
Review recommendations with visual guidance
Recommendations have been updated to be more direct and actionable. Numbered markers connect each recommendation to the relevant page location in your store, showing where to apply it.
Each recommendation links to a summary of the AI shopper’s visit. You can also watch playback videos to see where the shopper encountered friction and what they responded to positively.
With these updates, you can run SimGym simulations focused on specific shopping goals and review recommendations alongside the relevant pages in your store.