Platform update · Shopify
Shopify SimGym adds shopping goals and visual guidance
SimGym now lets merchants run simulations focused on specific shopping goals. Recommendations include numbered markers for relevant store locations, along with visit summaries and playback videos.
Shopify SimGym now offers new ways to test the store experience, in addition to theme comparisons. Updated recommendations also help merchants see which store area they relate to and explore the details behind them.
Three new shopping goals
In an entire shopping journey simulation, AI shoppers move through a store to reveal points of friction. Product discovery simulations test whether shoppers reach products that match what they are looking for.
Add to cart confidence simulations check whether product details provide enough information for shoppers to buy.
Visual guidance for recommendations
SimGym recommendations have been updated to be more direct and actionable. Numbered markers connect each recommendation to the relevant page location, showing where a change could be applied.
Visit summaries and playback videos
Each recommendation links to a summary of the AI shopper’s visit. Playback videos let merchants review where the shopper encountered friction and what they responded to positively.
The new SimGym simulations let merchants test the shopping journey, product discovery, and add-to-cart confidence with specific goals. Page markers, visit summaries, and videos provide further context for reviewing the findings.