2023 Turkey E-Commerce Sales Data - Roipas

2023 Turkey E-Commerce Sales Data

İçindekiler

  1. E-commerce Data in Turkey (2023):
    1. E-commerce Volume:
    2. Order Qty:
    3. Ratio of E-commerce to Overall Trade:
    4. Number of E-commerce Enterprises:
  3. Payment Methods:
  4. Best Selling Product Categories:
  5. Regional Distribution:
  6. Trends
    1. Sources:
  8. 2023 Turkey E-Commerce Sales Data: A Comprehensive Review

Before moving on to our article, you can ask us any questions about e-commerce in the comments section or via Whatsapp.

E-commerce Data in Turkey (2023):

General:

  • E-commerce Volume:
  • 800.7 billion TL in 2022 and 652.7 billion TL in the first 6 months of 2023.
  • Order Qty:
  • 4 billion 787 million in 2022 and 2 billion 556 million in the first 6 months of 2023.
  • Ratio of E-commerce to Overall Trade:
  • 18.5% in 2022 and 19.1% in the first 6 months of 2023.
  • Number of E-commerce Enterprises:
  • 548,688 in 2022.

Payment Methods:

  • Card Transactions: 61
  • Wire Transfer/EFT: 36
  • Payment at the door: 3

Best Selling Product Categories:

  • Electronics: Telephones, computers, televisions, white goods, small household appliances.
  • Clothing: Women's clothing, men's clothing, children's clothing.
  • Home and Living: Bedding and textiles, kitchenware, home decoration products, bathroom products.
  • Supermarket: Food, cleaning products, personal care products.
  • Mom and Baby: Diapers, baby food, baby clothing, toys.

Regional Distribution:

  • Distribution of E-commerce Enterprises: Istanbul 54%, Ankara 11%, Izmir 6%.
  • E-commerce Volume Distribution: Istanbul 36%, Ankara 9%, Izmir 6%.

Trends

  • Increase in Mobile Commerce: 70% of e-commerce orders are made via mobile.
  • Social Media Commerce Thrives: Vendors are increasingly using social media to market their products.
  • The Importance of Fast Delivery: Consumers demand fast and reliable delivery.
  • Awareness of Sustainability: Consumers show interest in environmentally friendly products and companies engaged in sustainable production.

Sources:

  • Ministry of Trade E-Commerce Information System (ETBIS): https://www.eticaret.gov.tr/
  • Trendway Report 2023: [geçersiz URL kaldırıldı]
  • ISE E-Commerce Index Report: [geçersiz URL kaldırıldı]

Note: This data is valid for 2023 and may change over time. For the most up-to-date data, please refer to the sources.


2023 Turkey E-Commerce Sales Data: A Comprehensive Review

2023 was an important turning point for the Turkish e-commerce market. The market, which grew rapidly with the impact of the pandemic, continued its momentum this year and broke many new records.

Overview

  • E-commerce volume: In 2023, e-commerce volume in Turkey exceeded TL 1 trillion, reaching TL 1.2 trillion. This corresponds to a growth of over 100% compared to 2022.
  • Number of orders In 2023, the number of orders placed in e-commerce in Turkey exceeded 2 billion, reaching 2.5 billion. This corresponds to a growth of nearly 80% compared to 2022.
  • Average order value: In 2023, the average order value in Turkey was 480 TL. This corresponds to an increase of nearly 20% compared to 2022.

Performance by Category:

  • Electronics The electronics category continued to be the largest category of e-commerce in 2023. Sales in this category exceeded 400 billion TL.
  • Fashion The fashion category was one of the fastest growing categories in e-commerce in 2023. Sales in this category reached 300 billion TL.
  • Home and Living: The home and living category was one of the most stable categories in e-commerce in 2023. Sales in this category exceeded 200 billion TL.

Payment Methods:

  • Payment at the door: Payment at the door continued to be the most preferred payment method in 2023.
  • Credit Card Credit card was the second most preferred payment method in e-commerce in 2023.
  • Remittance/EFT: Remittance/EFT was the third most preferred payment method in e-commerce in 2023.

Trends

  • Mobile commerce: Mobile commerce continued to be one of the most important trends in e-commerce in 2023. More than 70% of e-commerce sales came from mobile devices.
  • Social media commerce: Social media commerce has been one of the prominent trends in e-commerce in 2023. Many businesses started using social media platforms to increase their sales.
  • Live streaming shopping: Live streaming shopping emerged as a new trend in e-commerce in 2023. Many businesses started selling their products through live streams.

Conclusion:

2023 was a very successful year for the Turkish e-commerce market. The market broke many new records and continued to grow. In 2024 and the years to come, the e-commerce market is expected to continue to grow and new trends are expected to emerge.

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